ClappingTree’s Web 2.0

ACCORDING TO USABILITY GURU Jakob Nielsen (Alertbox June 9, 2008), the differences between print/TV and Web can be summarized as lean-back vs lean-forward:

STUDENTS, DO YOU GO ONLINE while attending a face-to-face (f2f) class? Where do you surf and what do you use? So far, has going online helped or hindered you (the learner), other learners and/or the instructor? What happens when your phones have Internet access too?

Most likely, your class is NOT going to be as exciting as this one (left), where the professor gamely laid on a bed of nails while someone else tried to break a cement block on him with a sledgehammer! In such a case, you are likely to be distracted by a backchannel.

As Chris Lott put it, “…regardless of what a participant has at hand– a backchannel, a laptop, a cell phone, a book, or a set of Legos– they are not and never will direct 100% of their attention forward and they will find ways to create the attention cycles that characterize engagement. I was able to ignore… incompetent teachers just fine back when the only thing digital [we] had access to was a watch.” Read the rest of this entry »

YOU’RE PROBABLY LEADING Singapore’s transition to a fully wired and mobile nation… if you are a teenager. According to a survey by PEW Internet & American Life Project in 2005 (the numbers must be significantly higher today):

• 87% (21 million) of U.S. teens aged 12-17 use the internet (online teens), up from 73% (17 m ) in 2000. By contrast, 66% of adults use the internet, up from 56% in 2000.
• 45% of U.S. teens have cell phones and 33% are texting.

Of the 21 million online teens:

• 89% send or read email.
• 84% get information on movies, TV shows, music groups, or sports stars
• 81% play games online (52% growth since 2000), compared to 32% adults.
• 76% seek information on current events (38% growth since 2000), similar to adults.
• 75% send or receive instant messages (IM), compared to 42% adults. Of these, half use IM daily and have included a link to an interesting article or site in an IM; 45% have sent photos or documents; and 31% have sent music or video files.
• 57% seek information on schools they might attend, compared to 45% adults.
• 55% seek information on politics and the presidential campaign.
• 51% go online every day, up from 42% in 2000.
• Half lives in a home with a broadband connection.
• 43% have purchased online (71% growth since 2000), compared to 67% adults.
• 31% seek health information (47% growth since 2000).
• 30% seek job information, compared to 44% adults.
• 26% seek religious or spiritual information.
• Older girls are power communicators and information seekers.
• Asked about communication modes, teens consistently choose instant messaging (IM) over email and viewed email as medium for talking to “old people,” institutions, or sending complex instructions to large groups. However, 51% usually choose the landline telephone when they want to talk with friends.
• Face-to-face time still beats phone and screen time.

(Photo: CC Joshua Davis.)

“In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.“ - Jakob Nielsen

FOR SOME TIME I’VE BEEN WONDERING: What’re the best ways to encourage comments on one’s blog? And not just any comments, but those that promote meaningful exchange of insights and experiences. I’ve found 10 techniques and 10 plugins through a Google search. Could you add a tip or two here please?

According to usability guru Jakob Nielsen, one needs to:

• Make it easier to contribute. The lower the overhead, the more people will jump through the hoop.
• Make participation a side effect. For example, Amazon’s “people who bought this book, bought these other books” recommendations are a side effect of people buying books.
• Edit, don’t create. Let users build their contributions by modifying existing templates rather than creating complete entities from scratch.
• Reward — but don’t over-reward — participants. Although money is always good, you can also give contributors preferential treatment (such as discounts or advance notice of new stuff), or even just put gold stars on their profiles.
• Promote quality contributors. …give extra prominence to good contributions and to contributions from people who’ve proven their value, as indicated by their reputation ranking.

According to problogger Darren Rowse, one could use these techniques: Read the rest of this entry »